Who This Is For
Built for Brands With a Site That Should Be Working.
You already have a website. It looks fine. Maybe it even looks great. But the math isn't math-ing — traffic doesn't convert, search rankings are stuck, and you're still relying on referrals or ads to keep the pipeline alive.
The Website Optimizer Pack is a 6–10 week rebuild of what's broken under the hood: the technical SEO, the conversion paths, the messaging, the page architecture, and the analytics. No new design. No CMS migration. Just engineering the site you already have into one that actually performs.
What's Included
Four Workstreams. One Integrated System.
01 · TECHNICAL SEO
Crawl, Core Web Vitals, schema, hygiene
Full technical SEO audit and remediation: crawl architecture, internal linking, page speed, Core Web Vitals, schema markup, sitemap, indexing, canonical hygiene, redirect chains. The plumbing.
02 · CONVERSION REBUILD
Page architecture & conversion paths
Audit and rebuild of every page that touches a buyer decision — homepage, services, pricing, contact. Messaging, CTAs, social proof, friction points. The journey from visitor to enquiry.
03 · MESSAGING PASS
Copy that converts, not just describes
Positioning sharpening. Headline rewrites where they're weak. CTA language calibrated to your buyer's actual decision moment. Not a copywriting project — a conversion-driven copy pass.
04 · ANALYTICS WIRING
GA4, Search Console, Tag Manager, events
Proper event tracking, conversion goals, Search Console alerts, GA4 setup, basic attribution. You finally know what's working — and what's not — without guessing.
The Process
6–10 Weeks From Diagnosis to Compounding Site.
Week 1
Diagnostic Audit
Full technical, conversion, and content audit. Delivered as a 20–30 page report with prioritised fix list.
Weeks 2–4
Infrastructure Fix
Technical SEO remediation, Core Web Vitals, schema, analytics wiring, GA4 + Search Console alignment.
Weeks 5–8
Conversion Rebuild
Page architecture, messaging, CTAs, social proof, friction removal. Page by page until the journey converts.
Weeks 9–10
Measure & Hand-Off
Before/after metrics, attribution wiring, 90-day monitoring plan, internal playbook for your team.
What You Walk Away With
A Website That Earns Its Place.
At the end of the engagement, you have a site that ranks for the searches your buyers actually run, a conversion path that turns those searches into enquiries, messaging that closes the gap between curiosity and contact, and the analytics to know exactly which lever moved.
You also have an internal playbook so your team can maintain the work — and a clear set of next moves if you want to scale into a dedicated LA practice engagement or upgrade to the Enterprise Growth Engine.
Before You Engage
