Get a Free Audit

GTM Engineering

Go-to-market, built as systems.

GTM engineering means building the systems behind how a company finds and wins customers. My side of it is inbound: I research the market to find your entry point, then build the search, website, CRM and tracking that turn that demand into pipeline.

John Akande — Los Angeles SEO consultant for service businesses, ecommerce, SaaS and B2B

What GTM Engineering Is

Revenue systems, built by someone technical.

The role is new and definitions vary, but they agree on the core: a GTM engineer builds automated revenue systems, such as lead capture, routing, CRM sync and reporting, instead of running campaigns by hand.

My background fits the technical half of that. I build with APIs, webhooks, CRM integrations, analytics and Python, on top of 7+ years of SEO and website work. For Joint Power Security, the go-to-market work started with market research and competitor analysis to find the strongest entry point, before any page was built.

What I Build

Four systems, connected.

Market Entry Research

Find the entry point first

Market research and competitor analysis to find where demand exists and competitors are weakest, before anything gets built.

Acquisition

Search and the website, working together

SEO, service pages and conversion paths that turn the chosen entry point into a steady flow of inquiries.

Integrations and Routing

Data that moves on its own

Forms, the CRM, email and internal tools connected through APIs and webhooks, with each lead routed and followed up automatically.

Tracking and Reporting

Know which channel pays

GA4, Google Tag Manager and Looker Studio dashboards that trace inquiries back to the pages and channels that produced them.

Curious how AI tools fit into this work?

Read My Claude SEO Workflow →

The Process

How a GTM build runs.

01

Research

Market and competitor research to choose the entry point.

02

Design

Map the systems: the site, the CRM, the integrations and the tracking.

03

Build

Build and connect them, then test every handoff end to end.

04

Run

Reporting that shows what's working, and adjustments as the numbers come in.

Results

Systems I've built.

Security Services · Los Angeles

Joint Power Security

Market research first, then a new website, buyer-focused pages and 50+ quality links. 3,000+ inbound inquiries and $600K+ in contracts won over 18 months.

Read Case Study →

Behavioral Health AI · Georgia

BHSAI

A Next.js website connected to GoHighLevel through APIs and webhooks, running lead capture, newsletters, lead magnets and CRM workflows for the company I co-founded.

Read Case Study →

B2B Energy · Wyoming

Futican Offshore & Energy

A redesigned website, improved SEO, and CRM and workflow automation in place of client management done by hand.

Read Case Study →
See All Case Studies →

Who this is for.

  • You're a service business or B2B company already generating revenue, and you're moving into a new market, service or customer segment
  • Your marketing and sales tools exist, but they don't pass data to each other
  • You can't say which channel or page produced your last ten customers
  • You want the systems built and documented, rather than a strategy deck
It's a poor fit if you're still looking for product-market fit. GTM engineering makes a working offer repeatable, and finding the offer comes first.

Past product-market fit and ready to scale search and the website?

View the Enterprise Growth Engine →

Questions about GTM Engineering.

Building the technical systems behind how a company finds and wins customers: lead capture, integrations, routing, the CRM and reporting. A GTM engineer builds those systems, rather than running campaigns by hand.
The inbound side: market research to find your entry point, then search, the website, CRM integrations and tracking. Joint Power Security's work started this way, with competitor research before a single page was built.
SEO is one acquisition channel inside the system. GTM engineering connects it to the website, the CRM and reporting, so a ranking turns into a tracked lead instead of an anonymous visit.
No. Founder-led and small teams often get the most out of it, because the systems take over qualifying, routing and follow-up that would otherwise need more people.
HubSpot, GoHighLevel and Zoho on the CRM side. GA4, Google Tag Manager and Looker Studio for tracking. REST APIs, webhooks and Python for the connections between them. I build on your existing stack where it works.
Tracking comes first, usually within the first month, so you can see where leads come from. Pipeline from search takes longer: Joint Power Security's full results came over 18 months.
A sales consultant helps your team sell better. I build what happens before your team gets involved: visibility, lead capture, routing and tracking.

Start with a GTM audit.

I'll look at how leads reach you today, which systems are connected, and where the biggest gap sits between your market and your pipeline.

Serving California

Working with a California business?

Each California city page covers the buyers in that market.

California HubSEO Consultant Los AngelesSEO Consultant San DiegoSEO Consultant San FranciscoSEO Consultant San JoseSEO Consultant SacramentoSEO Consultant Fresno
Get a Free Audit