Every Engagement. Every Number. Full Breakdown.

They're representative of what happens when a business has a broken or missing SEO foundation — and then gets it built correctly. Every engagement started with a real problem: a client invisible in search, paying for traffic that didn't convert, or competing against giants without a fighting strategy. None of these were easy wins against low-competition markets. Results vary by industry, starting point, and competition level — I'll tell you honestly what's realistic for your situation.

No — and anyone who does is lying to you. Google's algorithm isn't a system anyone controls completely. What I do guarantee: infrastructure quality, strategic precision, and accountability tied to your revenue outcomes — not a deliverables checklist. Attribution tracking is set up before any work begins. Every change is tied to a specific system deployed, so we both know exactly what's driving results.

Service businesses, B2B brands, and e-commerce companies generating between $300K and $10M annually. That's the range where SEO and systems have the clearest ROI. Below $300K, I'll point you toward what makes sense at your current stage. Above $10M, the engagement structure changes — reach out and we'll figure out what's appropriate.

Attribution tracking is established before any engagement starts — organic traffic baseline, lead volume by source, revenue from organic specifically. Every change is logged: content published, technical fixes deployed, links built, GBP optimizations made. The before/after numbers in each case study reflect only the channel worked on, tied to system changes — not general market growth or seasonality.

Not necessarily. Some clients bring me in to audit and provide a roadmap their existing team executes. Others have me implement directly. The goal is results — not a vendor relationship. The free audit will show you what's actually broken, and from there you decide whether to have me fix it or give the plan to your team.

Look for the closest match to your business model and your primary problem — not just your industry. A B2B service business struggling with lead generation has more in common with Futican (industrial B2B) or Onal Gallant (professional services) than with McGrocer (e-commerce), even if their industries differ. The pattern that repeats across every case study: weak technical foundation, missing keyword architecture, and no attribution tracking. If those three are true for your business, the specific industry is secondary.

No — the case studies represent a cross-section of past clients, not a list of accepted industries. The underlying systems — technical SEO, keyword architecture, conversion infrastructure, attribution tracking — apply across service businesses, B2B companies, e-commerce, professional services, healthcare, and local businesses. If your business generates revenue through a website and you want more of it from organic sources, the engagement structure is the same regardless of industry. The free audit will confirm whether your situation is one I can move the needle on.