The Problem
Why most business websites are expensive brochures.
A beautiful website that nobody finds, that doesn't explain why you're worth hiring and that has no clear path to booking is a cost you pay to host, with nothing coming back.
Conversion rate of a B2B site loading in 1 second against 5 seconds (Portent, 2022).
Lead-generation visitors reaching the form submission page after a 0.1s mobile speed gain (Deloitte for Google).
Average conversion rate of a B2B service landing page (First Page Sage, 2026).
Person handling your strategy, design, development, copy and SEO.
Why Websites Fail
Four reasons your website isn't working.
What I Build
Four layers in every build.
01 · Foundation
SEO architecture first
Every page is built around a keyword cluster before design begins, so the site is ready to rank on day one. See why traffic drops after a careless redesign.
02 · Design
Conversion-led design
Every layout decision follows how buyers move through a purchase decision. See how to structure a service business website.
03 · Capture
Lead capture
An audit form or booking system connected to your CRM from day one. Every lead captured and followed up automatically.
04 · Performance
Fast on every device
Every build targets a 90+ PageSpeed score and a mobile load under two seconds, because faster sites convert better.
The Process
From brief to launch.
Discovery & strategy
Competitor analysis, keyword planning, a clear picture of your ideal client, conversion goals and the technical requirements, which shape everything that follows.
Structure & copy
Page structure, wireframes and all page copy, written to convert and optimized for search, then approved before design begins. Copy comes first, and design follows it.
Design & build
Visual design, development, a responsive build, performance work, schema markup and lead capture connected to your systems, with one round of revisions included.
Launch & handover
Testing across devices and browsers, GA4 and Search Console setup, sitemap submission, 30 days of monitoring after launch and a full handover session.
Results
Websites that did more than look good.
Healthcare Staffing · California
Committed Care Staffing
A new website built to convert. In the client's words, it brings "consistent leads from clients across California."
Read Case Study →Security Services · Los Angeles
Joint Power Security
A new fast, mobile-friendly website built as a digital HQ. 3,000+ inbound inquiries and $600K+ in contracts won over 18 months.
Read Case Study →Dental Tourism Marketplace
DentFinder
A full website rebuild for a dental tourism marketplace, with the page structure planned for search, lead capture and schema markup.
Read Case Study →The Difference
Template build vs. what I build.
What most agencies deliver
- Template-based design adapted to fit your brand
- SEO meta tags added at the end as an afterthought
- Stock copy that explains what you do and skips why buyers should care
- A contact form that emails you and stops there
- No tracking, so you can't tell whether the site works
- 6-month handover period where you can't change anything
What I deliver
- Bespoke design built around your positioning and buyer psychology
- SEO architecture defined before design begins
- Copy written to convert the specific buyer you want to attract
- Full lead capture: form, CRM connection and automated follow-up
- GA4 and Search Console set up, with key events tracked from day one
- Handover session so you can manage content independently
Who this is for.
- You have a website that looks fine but generates no leads or organic traffic
- You're building a new business and want to do it right from the start
- You've been burned by cheap template builds that didn't deliver results
- You want one person who handles strategy, design, development, copy, and SEO
- You want a website that ranks and brings in inquiries
Questions about Website Design.
Serving California
Working with a California business?
Each California city page covers the buyers in that market.
