Website Design

You have a website. It doesn't bring in work.

Plenty of business websites look professional and bring in nothing: no rankings, no leads and no pipeline. I build websites designed to rank, capture leads and turn strangers into paying clients.

John Akande — Los Angeles SEO consultant for service businesses, ecommerce, SaaS and B2B

The Problem

Why most business websites are expensive brochures.

A beautiful website that nobody finds, that doesn't explain why you're worth hiring and that has no clear path to booking is a cost you pay to host, with nothing coming back.

3×

Conversion rate of a B2B site loading in 1 second against 5 seconds (Portent, 2022).

+21.6%

Lead-generation visitors reaching the form submission page after a 0.1s mobile speed gain (Deloitte for Google).

2.7%

Average conversion rate of a B2B service landing page (First Page Sage, 2026).

1

Person handling your strategy, design, development, copy and SEO.

Why Websites Fail

Four reasons your website isn't working.

No one can find it.No metadata, no schema, no keyword architecture. Google doesn't know what it's about or why it should rank.
Visitors don't understand what you do.The copy speaks your language, not theirs. They leave to find someone whose site speaks directly to them.
Nothing builds trust.Verified testimonials, real case studies and credentials that mean something are missing from most sites.
No clear path to becoming a client.A "Contact Us" link, a 12-field form and a phone number you can't tap on mobile all push buyers away.

What I Build

Four layers in every build.

01 · Foundation

SEO architecture first

Every page is built around a keyword cluster before design begins, so the site is ready to rank on day one. See why traffic drops after a careless redesign.

SEO added as afterthoughtBuilt to rank from day one

02 · Design

Conversion-led design

Every layout decision follows how buyers move through a purchase decision. See how to structure a service business website.

Beautiful site, no leadsDesign that guides buyers to act

03 · Capture

Lead capture

An audit form or booking system connected to your CRM from day one. Every lead captured and followed up automatically.

Leads falling through the cracksEvery lead captured and followed up

04 · Performance

Fast on every device

Every build targets a 90+ PageSpeed score and a mobile load under two seconds, because faster sites convert better.

Slow site bleeding conversions90+ PageSpeed, sub-2s mobile load

The Process

From brief to launch.

01

Discovery & strategy

Competitor analysis, keyword planning, a clear picture of your ideal client, conversion goals and the technical requirements, which shape everything that follows.

02

Structure & copy

Page structure, wireframes and all page copy, written to convert and optimized for search, then approved before design begins. Copy comes first, and design follows it.

03

Design & build

Visual design, development, a responsive build, performance work, schema markup and lead capture connected to your systems, with one round of revisions included.

04

Launch & handover

Testing across devices and browsers, GA4 and Search Console setup, sitemap submission, 30 days of monitoring after launch and a full handover session.

Results

Websites that did more than look good.

Healthcare Staffing · California

Committed Care Staffing

A new website built to convert. In the client's words, it brings "consistent leads from clients across California."

Read Case Study →

Security Services · Los Angeles

Joint Power Security

A new fast, mobile-friendly website built as a digital HQ. 3,000+ inbound inquiries and $600K+ in contracts won over 18 months.

Read Case Study →

Dental Tourism Marketplace

DentFinder

A full website rebuild for a dental tourism marketplace, with the page structure planned for search, lead capture and schema markup.

Read Case Study →
See All Case Studies →

The Difference

Template build vs. what I build.

What most agencies deliver

  • Template-based design adapted to fit your brand
  • SEO meta tags added at the end as an afterthought
  • Stock copy that explains what you do and skips why buyers should care
  • A contact form that emails you and stops there
  • No tracking, so you can't tell whether the site works
  • 6-month handover period where you can't change anything

What I deliver

  • Bespoke design built around your positioning and buyer psychology
  • SEO architecture defined before design begins
  • Copy written to convert the specific buyer you want to attract
  • Full lead capture: form, CRM connection and automated follow-up
  • GA4 and Search Console set up, with key events tracked from day one
  • Handover session so you can manage content independently

Who this is for.

  • You have a website that looks fine but generates no leads or organic traffic
  • You're building a new business and want to do it right from the start
  • You've been burned by cheap template builds that didn't deliver results
  • You want one person who handles strategy, design, development, copy, and SEO
  • You want a website that ranks and brings in inquiries
Looking for the full growth package, website + ongoing SEO? See the Business Launch Kit, built for businesses ready to invest for 6 to 12 months and let the results build.

Questions about Website Design.

A service business website that's fully designed, developed, set up for SEO and connected to lead capture usually takes four to six weeks. Rush projects can be done in two to three weeks with fast feedback on your side. Design-heavy projects, or ones that need custom functionality, take six to ten weeks.
A website that looks good was designed for a portfolio screenshot. A website that converts was designed around what a buyer does while researching: they scan headlines to see if you understand their problem, look for evidence you've solved it before, check for signals that reduce risk, such as testimonials, credentials and a clear process, and look for an easy next step. Plenty of business sites miss all four. Making a site look good is the easy part.
It depends on how it was built. If your site sits on a solid technical foundation with sensible SEO structure and good performance, redesigning key pages and updating the content may be enough. If it runs on a legacy system, was never set up for SEO, fails Core Web Vitals or has a broken page structure, a rebuild usually costs less than patching.
For most service businesses, I recommend Next.js for the most control over SEO and performance, or WordPress with a custom theme where the team needs a familiar content editor. Webflow suits design-led projects where you want visual control without touching code. Squarespace and Wix work for early-stage businesses that need a basic presence quickly, though they limit what you can do for SEO. The decisions made on top of the platform matter more than the platform itself.
Yes, for every engagement that includes the full website design service. I write all the page copy, including the homepage, service pages and about page. Copy is the difference between a site that explains what you do and one that makes a buyer feel understood, and I write it with search intent and conversion in mind at the same time.
No new website ranks automatically. What I deliver is a site that's ready to rank: technical SEO set up properly (metadata, schema, sitemaps and canonical tags), strong on-page optimization for your target searches, fast loading and a structure that makes it easy for Google to understand every page. Ranking takes ongoing SEO work on top of that foundation, and ongoing SEO struggles without it.
Discovery and strategy (competitor analysis, keyword planning and conversion goals), page structure and wireframes, custom visual design, full development that's responsive, accessible and fast, SEO setup (metadata, schema, sitemaps and Search Console), copywriting for every page, lead capture connected to your CRM or email, a 30-day support window after launch and a handover session so you can manage the content yourself.

Ready for a website that works?

Start with a free website audit. I'll review your current site, or your brief for a new one, and tell you what needs to change, what's worth fixing and which approach fits your goals.

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