SEO Strategy
SEO built around what your buyers search.
I'm an SEO specialist and consultant for US service businesses that already have revenue and want more of it from Google. The work covers technical SEO, keyword research, pages, links and the tracking that shows which of them bring inquiries. For Joint Power Security in Los Angeles, it added up to $600K+ in contracts over 18 months.
Why Organic Search
Where your buyers already look.
BrightEdge's 2019 channel study found organic search drove 53% of trackable website traffic, against 15% for paid search. Speed matters once buyers arrive. Portent's 2022 study of 14 B2B lead-generation sites found a page that loads in one second converts three times as well as one that takes five.
Share of trackable website traffic from organic search (BrightEdge, 2019).
Share from paid search in the same study.
Conversion rate of a B2B site that loads in 1 second against one that takes 5 (Portent, 2022).
The same comparison against a site that takes 10 seconds.
Sources: BrightEdge Channel Report, Portent.
What I Build
Three parts of the work.
Technical SEO
A site Google can crawl and trust
Crawling, indexing, site structure, Core Web Vitals and schema, checked page by page. Even your sitemap's lastmod dates get verified rather than assumed.
Keywords and Pages
Pages for the searches that bring buyers
Keyword and competitor research to find what your buyers type, then service pages and content written to answer it.
Links and Tracking
Authority you earn, results you can see
Quality mentions and links from relevant sites, plus GA4, Search Console and Looker Studio set up so you can see which pages bring inquiries.
The Process
How an engagement runs.
Audit
A technical and competitive audit: where you rank, what's broken, and which keywords your competitors win.
Plan
A roadmap ranked by impact, agreed before any work starts, with tracking in place so there's a baseline to measure against.
Build
Technical fixes first, then pages, content and links, built by my team and me.
Measure
Monthly reporting on inquiries and revenue from organic search, with rankings as a supporting number. See what to expect in month one of SEO for a realistic timeline.
Results
Results from the same process.
Security Services · Los Angeles, CA
Joint Power Security
5,000% more Google visibility, 3,000+ inbound inquiries and $600K+ in contracts won in 18 months. No paid ads.
Read Case Study →Ecommerce · Global Shopify Store
McGrocer
Technical SEO across millions of legacy URLs. Organic traffic up 50%+ within 90 days.
Read Case Study →Healthcare Staffing · California
Committed Care Staffing
A new website built for search. In the client's words, it brings "consistent leads from clients across California."
Read Case Study →Before You Hire
Four questions to ask any SEO specialist.
Google's own guidance on hiring an SEO says to check references, expect no guaranteed rankings and give only read access to Search Console. Hiring guides add questions about who does the work and how success is measured. Here is how I answer each one.
Ask 01
Who will do the work?
The audit, strategy and technical SEO stay with me. My team builds alongside, and I tell you who does what. Ask any provider whether the person you meet is the person who works on your site.
Ask 02
How will you measure success?
Inquiries and revenue from organic search, with rankings as a supporting number. The baseline is recorded before any work starts, so results are measured against your own site.
Ask 03
What can you promise?
No guaranteed rankings. Google says nobody can guarantee a #1 position, and a provider who does is a reason to walk away. What I commit to is a ranked plan, deliverables at every phase and monthly reporting.
Ask 04
What access do you need?
For the audit, read-only access to Search Console and, if you have it, Google Analytics. I don't need to log in to your website to audit it, and you should be wary of anyone who asks for write access to Search Console.
Where the experience comes from.
Contracts won for Joint Power Security
Inbound inquiries for Joint Power Security
Organic traffic in 90 days for McGrocer
Client accounts run at 3Kings Media House, 2022 to 2025
"Thanks again for your support in building my website. Without your creativity and guidance, my website wouldn't have come this far. I've recently created new page designs with more competitive keywords, and I'm now ranking at the top in many cities across California."
Golden Agoh · Joint Power Security · California"Working with you has been a great experience. Since launching our new website, we've been getting consistent leads from clients across California. You understood our goals and helped us create a site that not only looks professional but actually brings results."
John Gerald · Committed Care Staffing · CaliforniaRecognition
Listed among the Best SEO Consultants
in Los Angeles, 2026.
Digital Reference included me in its 2026 list, citing deep knowledge of Google Analytics and keyword modeling. I also hold Semrush's International SEO certification (2024).
Specialization
Running a Shopify or WooCommerce store?
Ecommerce SEO is its own discipline: product and collection structure, variant canonicals, filter pages and Core Web Vitals across thousands of URLs. It has its own page.
Shopify · WooCommerce · Headless
Ecommerce SEO
Product and collection architecture, filter pages and technical SEO at scale, including the McGrocer work across millions of legacy URLs.
View Ecommerce SEO →Free Resources
Read more before you decide.
Search Console · Beginner to Advanced
How to read Google Search Console
The clicks, impressions and position data worth your attention, and how to find quick wins in them.
Read the Guide →AI Workflow · Free Tool
The Claude AI SEO walkthrough
How I use Claude in my SEO work, and where a person still has to check the output.
Read the Guide →Open Source · Claude Skill
A Claude skill that fixes AI writing
An open-source skill I built that catches em dash overuse, forced lists of three and generic conclusions, then rewrites them.
Read the Guide →Who this is for.
- You run a service business, B2B brand or professional practice that's already generating revenue, and your website brings in few inquiries from Google
- You've hired an SEO agency before and got traffic that never turned into inquiries. See how a consultant differs
- You're paying for ads to cover what organic search should bring in
- You want one person who understands technical SEO and the systems that turn a visit into a lead
Want a fixed-scope package for local SEO?
View the Local Growth Booster →Questions about SEO Strategy.
Serving California
Working with a California business?
Each California city page covers the buyers in that market.