The Challenge
A Legitimate Business, Invisible Online.
The Referral Trap
3–4 leads per month, all word-of-mouth. Any slow month in their referral network meant a slow month for the business — with no organic floor to fall back on.
Competitor Advantage
Competitors with smaller operational footprints ranked #1 for "security services Los Angeles" simply because they'd invested in local SEO infrastructure. JPS was losing business to companies they were better than.
No Digital Attribution
No tracking. No baseline data. No way to know what was generating revenue and what wasn't — which meant no way to make informed decisions about growth investment.
The Work
The Infrastructure Built in 6 Months.
No shortcuts. No tricks. A systematic local SEO infrastructure build — the kind that compounds for years after the initial investment.
Technical SEO Audit & Site Architecture
Crawled every page, identified 23 technical issues including missing meta descriptions, duplicate title tags, and unoptimized image alt text. Fixed every issue. Restructured the site architecture around service-area and security-type keyword clusters.
Google Business Profile Optimization
Built out GBP completely from scratch — all service categories, service areas, Q&A section, photo uploads (42 total), and a weekly posting cadence. GBP is the #1 driver of local security service queries; most competitors had 40% of the profile populated.
18 Service Pages + 85+ Local Citations
Created 18 geo-targeted service pages covering LA's key districts and security service types. Built 85+ consistent NAP citations across security industry directories and general business listings.
Review Acquisition System
Implemented a post-service review request sequence via SMS. JPS went from 0 Google reviews to 47 reviews averaging 4.9 stars in 4 months. Reviews are a direct local ranking signal — and a conversion signal for every buyer who sees them.
The Results
Every Metric, Before and After.
Tracking began before any work started. Every number below is attributable to a specific system deployed.
| Metric | Before | After (6 Months) | Notes |
|---|---|---|---|
| Organic Traffic/Month | 0 | 2,840 | Compounding — still growing |
| Core Keyword Rankings (#1) | None | 6 Terms | incl. "security services Los Angeles" |
| Monthly Qualified Leads | 3–4 (referral) | 28 | Tracked via call attribution |
| Google Reviews | 0 | 47 (4.9★) | SMS review request system |
| GBP Profile Views/Month | 0 | 3,200 | Primary discovery channel |
| Time to First Page-1 Ranking | — | 67 Days | 3 terms; 6 terms by month 5 |
| Local Citation Count | 4 (inconsistent) | 85+ | Consistent NAP across all |
The Outcome
"We stopped asking clients how they found us. They all say Google now."— Security Director, Joint Power Security · Los Angeles, CA
Joint Power Security used the new lead volume to expand operations into 2 additional LA service districts and hired 3 additional licensed officers to handle demand. The 28 qualified leads/month became the new operational floor — not a ceiling. Every month since the engagement ended, the organic system has continued compounding without additional spend. That's what infrastructure does: it earns while you sleep.
Related Engagements
More Local & Service Business Results.
Services Behind the Results
What Built This Outcome.
SEO Strategy
Technical SEO & Search Visibility
The keyword architecture, GBP buildout, and local authority strategy that took JPS from invisible to #1 in Los Angeles for every term security buyers actually search.
See the Service →Lead Generation
Website Lead Generation System
The call-tracking infrastructure and conversion-optimised service pages that translated organic rankings into 28 qualified leads per month from a standing start of 3.
See the Service →Questions About This Engagement