The Problem
No Infrastructure Costs You Twice.
More expensive to acquire a customer through paid ads versus organic search infrastructure.
Of website traffic comes from organic search — but only when the SEO foundation actually exists.
Of leads never convert because of slow or missing follow-up. Most of that is fixable in a week.
The System
Four Layers. One Compounding Asset.
I don't sell single-channel tactics. I build a stack that works as one system, where each layer makes the next more efficient. You can start at any layer — but the magic happens when they reinforce each other.
Layer 1
SEO Strategy
Technical SEO, content engineering, and intent-based keyword strategy that turns search into a predictable acquisition channel.
Inside the program →Layer 2
Website Optimization
Architecture, messaging, speed, and conversion paths rebuilt so the traffic SEO drives actually turns into revenue.
Inside the program →Layer 3
CRM & Automation
Lead capture, routing, nurture sequences and ops automation. The unsexy plumbing that decides whether leads close.
Inside the program →Layer 4
GTM Engineering
Full go-to-market infrastructure — analytics, attribution, lifecycle, and product-led growth for scaling teams.
Inside the program →Who I Take On
If You Recognise Yourself Here, We Should Talk.
- You run a service business or B2B brand doing $250K–$10M in annual revenue.
- You've been getting by on referrals and ads — and you know it's not sustainable.
- Your website was built once, three years ago, and nobody really owns it now.
- You don't want a 6-month deck of recommendations. You want infrastructure that ships.
- You measure success in revenue, not rankings or impressions.
Proof
Three Operators. Three Numbers. Same System.
"John helped us grow search traffic by 340% and reach #1 in LA for our core security terms. $2M in attributed revenue over 18 months — from a standing start of 3 leads a month."
— Marcus T., CEO · Joint Power Security · Los Angeles, CA"From zero online presence to fully booked in 87 days. John rebuilt how our entire online presence works. 18 patient enquiries a month, without a dollar in ads."
— Amaka O., Director · BHA Counseling · Georgia"Applications up 280% and we cut job board spend by 70%. John built the automation infrastructure that made our recruitment self-sustaining — the system works even when we're not watching it."
— David R., Founder · Committed Care Staffing · CaliforniaHow We'd Work Together
Three Steps. No Mystery.
01 · Diagnostic
Free Audit + Call
I analyse your site, your stack, and your funnel. We get on a 30-minute call. You leave with a clear picture of what's broken, what it's costing you, and whether I'm even the right operator for the job.
02 · Build
Engineered Rebuild
We pick the layer with the highest ROI right now (often SEO + site) and ship it inside 30–90 days. Real implementation, not slide decks. You see the work in production every week.
03 · Compound
Operate & Scale
The system gets handed off, monitored, and tuned. Each layer makes the next more efficient. The asset you own keeps getting more valuable while you focus on the business.
Common Questions