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How We Work

Done-for-you. Or done-with-you.

Two ways to work together, with the same strategy and standards in both. The difference is who does the day-to-day work: my team or yours.

John Akande — Los Angeles SEO consultant for service businesses, ecommerce, SaaS and B2B

Two Ways to Engage

Pick how you want to work.

Done-For-You (DFY)

I build it
You run your business

I handle the engagement end-to-end. The deliverable lands on your timeline, not your team's bandwidth.

Best For
Founders past launch with limited in-house growth capacity.
Strategy
Led by me. Strategy and accountability sit with me.
Execution
My team at Zozzah, with me on every account.
Cadence
Weekly status, milestone reviews, async by default.
Your Lift
Approvals and access. Roughly 1–2 hours a week.
Investment
Higher, because you're paying for execution as well as direction.
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Done-With-You (DWY)

You stay in the driver's seat
I bring the plan

We work side by side. I lead the strategy, and your team learns the system as we build it.

Best For
Founders with in-house teams who want to own the playbook.
Strategy
Led by me. Same strategy as DFY, different execution.
Execution
Your team, with my support. I review and unblock at every checkpoint.
Cadence
Bi-weekly working sessions, milestone gate reviews.
Your Lift
Active. Roughly 8–15 hours a week, scoped to the engagement.
Investment
Lower than DFY: you bring the execution capacity.
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Which Fits You

Three questions before you decide.

Do you have someone in-house who'll own execution?

If yes: DWY costs less and builds long-term capability inside your team. If no: DFY removes the bottleneck and gets you to outcome faster.

Yes → DWY · No → DFY

Is speed-to-result more valuable than internal learning?

If you need leads in 90 days: DFY. If you're building a long-term growth function: DWY teaches your team the system as we build it.

Speed → DFY · Learning → DWY

Will you be the one approving every decision?

Founders who need to weigh in on every step often fit DWY better. Founders who want to set direction and step away usually fit DFY.

In every decision → DWY · Set & trust → DFY

Every Package

Same work, either mode.

Every productized package (Website Optimizer Pack, Business Launch Kit, Local Growth Booster, Enterprise Growth Engine) is available in both modes. The deliverable is the same. The execution model is what changes. We decide which fits during the free strategic consultation.

See the Packages

The Engagement Process

How every engagement runs.

The order matters as much as the steps. Same sequencing logic as the growth sequence I use for scaling a service business.

01 · Free Audit

Free Audit

Submit your URL. Within 24 hours you get an 8 to 12 page PDF report and a Loom video walkthrough, written about your site specifically.

Before You Engage

Questions people ask about DFY and DWY.

Sometimes. If a DWY engagement reveals your team doesn't have the bandwidth, we can shift to DFY for the remainder. The reverse is rarer because the architecture is already locked in. We'd flag this at the milestone gate.
Yes. I lead the strategy in both modes. What changes is who does the day-to-day work, my team or yours, and I stay on the account either way.
60–90 minutes, bi-weekly. We review the last sprint, unblock anything stuck, decide what ships this sprint, and align on the next milestone. Async support between sessions on Loom, email, and shared docs.
No. DWY costs less because your team provides the execution instead of buying it from mine. The strategy, the standards and the depth are the same. The only difference is whose hands do the work.
SEO engagements have a 6-month minimum, and most run longer, because rankings keep building. Fixed projects such as the Website Optimizer Pack or the Business Launch Kit have their own timelines, from a few weeks to 90 days. Every engagement is scoped upfront with clear milestones.
We assess at every milestone gate. If you've pivoted your offer, entered a new market, or need to re-prioritize, that's a legitimate reason to adjust scope, not a problem. Engagements are structured with deliberate pause points so we can recalibrate when business conditions change.
No. The free audit and the strategy conversation are designed for business owners, not developers. I translate technical decisions into business terms throughout the engagement: you'll always understand what's being built and why, even if you never touch the code yourself. Not sure which track you're on? Compare the two paths.

Not sure which fits?

Book a 45-minute strategic consultation. By the end of the call we'll know whether DFY or DWY fits your business, and which package or custom engagement is the right path.

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