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Website Optimization & Conversion Infrastructure

Your Website Costs You Money Every Day.

A slow, unclear, or poorly structured website doesn't just lose visitors, it loses revenue. I rebuild websites from the inside out so they perform, convert, and scale.

John Akande — Los Angeles SEO consultant for service businesses, ecommerce, SaaS and B2B

Pretty Isn't Profitable.

Most businesses spend thousands on a website that looks good in a Zoom presentation and does nothing in the real world. No leads. No conversions. No return. The problem isn't your design. It's your infrastructure.

3x

Lower conversion rates on slow sites compared to fast ones.

70%

Of purchases now happen on mobile, your site has to convert there first.

15%

Average email conversion rate for sites with strong nurture infrastructure.

88%

Of users won't return to a website after a poor experience.

What I Build

Every Layer. Every Element. Engineered to Convert.

Speed & Core Web Vitals

Fast loads. Held attention. Lower bounce.

A one-second delay costs you 7% of conversions. I diagnose and fix every performance bottleneck until your site loads fast on every device.

Losing visitors before they read your headlineSite that holds attention, ranks better, converts faster

Conversion Architecture

From visitor to lead to client.

I map your user journey, restructure your page hierarchy, and rebuild your CTAs, forms, and funnels to guide visitors toward revenue.

Visitors landing and leaving without taking actionClear path from visitor to lead to client

Messaging & Positioning

Copy that connects in three seconds.

I rewrite your homepage, service pages, and about page with copy that speaks directly to your ideal client's pain, and makes your value impossible to ignore.

Confusing visitors in the first 3 secondsCopy that connects, qualifies, and converts

Analytics & Tracking

Full revenue visibility, end to end.

I set up GA4, Search Console, conversion tracking, and event monitoring so you always know exactly where your leads come from.

Flying blind, spending money without knowing what worksFull revenue attribution from every traffic source

The Process

Four Steps From Broken to Converting.

01

Audit

Full diagnostic of speed, UX, conversion flow, messaging, mobile, and SEO health.

02

Strategise

Prioritised optimization roadmap ranked by impact and effort.

03

Implement

Full execution, technical fixes, design improvements, copy rewrites, analytics setup.

04

Measure

Post-launch tracking of bounce rate, session duration, conversion rate, and lead volume.

Proven Results

See This Service In Action.

Security Services · Los Angeles

Joint Power Security

Full technical SEO and site architecture rebuild. 340% organic traffic growth, #1 Google ranking for 6 core security terms, and 28 qualified leads/month from a standing start of 3.

Read Case Study →

Mental Health · Georgia

BHA Counseling

SEO-optimised website built from scratch for a new therapy practice. Fully booked in 87 days. 6 page-1 rankings and 18 patient inquiries per month.

Read Case Study →

Healthcare Staffing · California

Committed Care Staffing

Website built with conversion architecture and SEO from day one. First paying client inquiry on launch day. Qualified applications up 280% in 6 months.

Read Case Study →
View All 12 Case Studies →

This Is For You If…

  • You're getting traffic but your contact form submissions are thin, visitors arrive and leave without taking action
  • You're spending on ads or SEO but the site isn't converting that traffic into leads
  • Your website was built primarily for aesthetics, not for lead generation or search performance
  • You want a partner who measures success in leads and revenue, not bounce rate and "brand awareness"
  • You're ready to fix the infrastructure, not just request a surface-level redesign
This is not for you if you want a quick visual refresh, a template swap, or someone to "add some pop-ups." Conversion infrastructure takes 3–4 weeks to architect and implement properly, and it compounds for years after.

Want a scoped, priced package instead of a custom engagement?

View the Website Optimizer Pack →

Website Optimization Questions, Answered.

Looking good and performing well are different things. Most websites that look fine leak leads through slow load times, unclear messaging, or broken mobile experience. The audit shows exactly what's happening beneath the surface.
3–4 weeks from audit to launch for a full engagement. Simple fixes, speed, CTAs, form placement, can go live within days. I'll scope the timeline clearly after the free audit before any commitment.
Both. I work within your existing site where the foundation is solid. If a rebuild is genuinely the faster path, because the platform limits what's possible, I'll tell you why and give you the options. No unnecessary rebuilds.
Yes, directly. Page speed, Core Web Vitals, mobile experience, structured data, and conversion-focused architecture all affect search rankings. Optimization and SEO are the same infrastructure, not separate projects.
In leads and conversions, not bounce rate or time-on-site. I set up before/after tracking before any changes go live so the impact is visible within 30 days. Quote requests, form submissions, CTA clicks, those are the metrics that matter.
Custom HTML/CSS/JS, WordPress, and Webflow. I avoid page builders that trade performance for ease, they hurt the speed and SEO metrics that drive lead generation. If you're on a different platform, I'll tell you upfront what's possible and what isn't.
Traffic without conversion is a messaging or architecture problem, not a traffic problem. The most common causes: your value proposition isn't clear above the fold, there's no obvious next step for a visitor, or the page doesn't address the buyer's actual concern. I identify the exact friction point in the audit.

Turn Your Site Into a Revenue Asset.

Start with a free audit. I'll tell you exactly what's broken, what it's costing you, and what it would take to fix it.

Serving California

Website Optimization Available Across California.

The same conversion infrastructure, rebuilt for California's most competitive and fastest-growing service business markets.

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