Website Optimization
Your traffic is there. The inquiries should be too.
A site can get plenty of visitors and still lose them to slow pages, an unclear offer or a form in the wrong place. I fix the speed, structure, messaging and tracking of the site you already have, so more of your existing traffic turns into inquiries.
Why It Matters
Speed and clarity show up in inquiries.
Portent's 2022 study of 14 B2B lead-generation sites found a site that loads in one second converts three times as well as one that takes five, and five times as well as one that takes ten. In a Google-commissioned Deloitte study, a 0.1-second gain in mobile speed raised the share of lead-generation visitors reaching the form submission page by 21.6%.
Conversion rate of a B2B site loading in 1 second against 5 seconds (Portent, 2022).
The same comparison against a site that takes 10 seconds.
Lead-generation visitors reaching the form submission page after a 0.1s mobile speed gain (Deloitte for Google).
McGrocer's sessions within 72 hours of Core Web Vitals fixes.
Sources: Portent, Milliseconds Make Millions (Deloitte for Google).
What I Build
Four things I fix on the site you have.
Speed and Core Web Vitals
Pages that load before buyers give up
Load time, Largest Contentful Paint, layout shift and responsiveness, fixed first on the pages that bring in inquiries.
Conversion Paths
A clear route from visit to inquiry
Page order, calls to action, forms and the trust signals buyers check before they get in touch, arranged so the next step is obvious.
Messaging
Copy that says what you do, fast
Homepage and service page copy that tells a buyer what you do, who it's for and what to do next, on the first screen.
Analytics and Tracking
Know where inquiries come from
GA4, Google Tag Manager, Search Console and Microsoft Clarity, set up so you can see where inquiries start and where visitors drop off.
The Process
Four steps, in order of impact.
Audit
Speed, mobile, conversion flow, messaging, tracking and SEO health. Tracking gets checked first, because every later number depends on it.
Prioritize
Fixes ranked by impact and effort, so the biggest wins go live first.
Implement
Technical fixes, page and form changes, copy rewrites and analytics setup.
Measure
Before and after numbers on form submissions, calls and quote requests, read in GA4 and your CRM.
Results
Results from the same work.
Security Services · Los Angeles
Joint Power Security
A new, fast website structured so Google could understand it. 5,000% more Google visibility, 3,000+ inbound inquiries and $600K+ in contracts won over 18 months.
Read Case Study →Ecommerce · Global Shopify Store
McGrocer
Core Web Vitals fixes on a large Shopify store lifted sessions 30%+ within 72 hours. Organic traffic rose 50%+ within 90 days.
Read Case Study →Healthcare Staffing · California
Committed Care Staffing
A new website built to convert. In the client's words, it brings "consistent leads from clients across California."
Read Case Study →Who this is for.
- You get traffic, but form submissions and calls are thin
- You're paying for ads or SEO, and the site isn't turning that traffic into inquiries
- Your website was built to look good, with little thought for search or lead generation
- You'd rather improve the site you have than pay for a full rebuild
Want a fixed scope and price instead of a custom engagement?
View the Website Optimizer Pack →Questions about Website Optimization.
Serving California
Working with a California business?
Each California city page covers the buyers in that market.