What you will find here
Built for the owner, not the agency.
Every guide here covers something a client has asked me on a real engagement. Not content calendar filler. Organized by topic, not a publish date, so you can jump straight to the problem you actually have. Pick the topic closest to where you are stuck.
Topics
- Site Infrastructure — what Google can see, index, and rank
- Turning Traffic Into Leads — turning visitors into inquiries
- Working With a Consultant — honest timelines, no agency spin
- Market Positioning — channel selection and sequencing
- Visibility & Content — formats that generate leads
- Tools & AI Skills — frameworks and checklists you can use today
Browse by Topic
Latest Guides
36 articlesSEO Pricing: Cost per Month, Hour and Project
What SEO costs in the US: retainers, hourly rates, projects and audits from three surveys, plus what I charge and what to ask before you sign.
AI Humanizer Skill: Install & Use in 60 Seconds
Free, open-source skill that rewrites AI drafts against 13 documented AI-writing patterns. One install command, works with any agent that reads Markdown skills.
Agentic AI-SEO Skill: Free SEO Audit Tool for Claude Code
Free, open-source SEO analysis skill. One command routes to 24 sub-skills covering technical SEO, schema, content quality, and AI search. The same skill used to audit this site.
Free SEO Report Tool: Instant Graded Audit
A free 57-point audit across six categories, graded A+ to F, with AI-written fixes delivered as a branded PDF. Built and run by Zozzah Technologies.
Your Freelance Tool Stack Is Slowing You Down
Fifteen tabs and eight logins slow you down. Here's a five-category tool stack that keeps freelance and GTM work moving.
Your Sitemap Is Lying to Google
When every URL in your sitemap shares the same lastmod date, Google has little reason to trust it. Here's how to check yours, and how to fix it in Next.js.