Audit My Website

Ecommerce SEO & Shopify Plus Growth

I engineer the organic infrastructure that turns your Shopify or WooCommerce store into a compounding revenue engine — less ad dependency, more margin, permanently.

John Akande — SEO Consultant & Growth Infrastructure Architect

Why Ecommerce SEO Fails

Your Store Runs Ads. Google Doesn't Trust It.

Most ecommerce sites look great and convert reasonably well — but they're invisible to organic search. Not because of bad content. Because of structural problems that no amount of blogging fixes: duplicate product URLs, thin collection pages, Core Web Vitals dragged down by app scripts, and zero topical authority in any product category.

39%

Of all ecommerce traffic comes from organic search — yet most stores invest less than 10% of their marketing budget there.

73%

Of Shopify stores have significant duplicate content issues from product variants and faceted filters — most owners have no idea.

8.7x

Average revenue return per dollar spent on ecommerce SEO versus $2.50 for paid social — over a 24-month window.

What I Build

Ecommerce SEO as a Full Revenue Stack.

Three systems that compound on each other. Each is necessary. None works in isolation.

Product & Collection Architecture

Make every page earn its place.

I restructure your product hierarchy from the ground up — collection pages built with real topical depth, product pages with full specifications and structured data, and an internal link system that channels authority from homepage to category to product. No orphaned pages. No thin collections. No crawl budget wasted on dead URLs.

Pain: products invisible on GoogleGain: collection + product pages ranking

Technical Ecommerce SEO

Fix the structural problems stores ignore.

Variant URL canonicalisation. Faceted navigation control. Pagination handling. Sitemap architecture. Core Web Vitals optimisation across product templates. Schema markup for Product, Offer, Review, and AggregateRating. The technical layer is what separates stores that rank from stores that don't — and most stores have never had it properly built.

Pain: Google crawling 1,000 useless URLsGain: crawl budget spent on revenue pages

Ecommerce Content Engine

Topical authority that closes sales.

Buying guides, ingredient-level explainers, comparison content, and "best of" pages that capture commercial-intent searches above your product pages. Not generic blogs — strategic content that ranks for high-value queries, pre-qualifies buyers, and increases average order value by the time they reach the product page.

Pain: content that gets zero trafficGain: content that ranks and sells

Shopify Plus SEO

Shopify Plus Is Powerful.
Out of the Box, Its SEO Is Broken.

Shopify Plus gives you more surface area to work with than standard Shopify — but it doesn't fix the architectural problems that come with the platform by default. Here's exactly what I address.

Problem 01

Variant URL Duplication at Scale

Every product variant generates its own indexable URL. A store with 200 products and 5 variants each has 1,000 near-identical URLs competing against each other. Google splits its attention across all of them — none rank.

Fix: Canonical tags + variant consolidation strategy

Problem 02

Faceted Navigation Chaos

Filter combinations create thousands of crawlable, low-value pages. Google wastes crawl budget on them instead of your product pages. Many stores have more filter URLs indexed than actual products.

Fix: Robots.txt + canonical strategy + crawl budget redirection

Problem 03

Shallow Collection Pages

Default Shopify collection pages are just grids of products with a title and a short description. Google treats them as thin pages — and they are. The highest-value commercial keywords land on collection pages. Thin collections mean no rankings for your biggest opportunities.

Fix: Collection content architecture + topical depth build-out

Problem 04

App Bloat & Core Web Vitals Collapse

Every installed Shopify app adds JavaScript to your storefront. Ten apps = ten extra scripts loading on every page. Most Shopify Plus stores score in the 30–55 range on PageSpeed Insights. A one-second delay costs 7% of conversions and hurts rankings simultaneously.

Fix: Script audit + lazy loading + theme performance optimisation

Problem 05

Missing Product Schema

Shopify auto-generates basic Product schema — but skips the high-value fields: AggregateRating, Review, priceValidUntil. Google uses these for rich results — star ratings and price badges in search that visibly increase click-through rates.

Fix: Full Product + Offer + Review schema via theme or metafields

Problem 06

International Markets Without hreflang

Shopify Plus Markets lets you sell to multiple countries in multiple currencies. Without proper hreflang implementation, your UK store shows up in US search results and vice versa — or both versions compete for the same global rankings.

Fix: Markets hreflang implementation + geo-targeted indexing strategy

Platforms I Work With

The Strategy Is Platform-Agnostic.
The Execution Is Not.

Every platform has its own specific SEO problems. I work across all of them — with a technical approach tailored to each platform's constraints and opportunities.

Primary

Shopify Plus

Full technical SEO, variant canonicalisation, Markets hreflang, theme performance, Liquid-level schema, headless Shopify (Next.js / Hydrogen) setups.

Supported

Shopify (Standard)

Same structural approach with workarounds for platform limitations. App-level solutions where theme access is restricted. Full product and collection architecture.

Supported

WooCommerce

Yoast/RankMath configuration, slug architecture, database query optimisation, WordPress performance stack, Core Web Vitals via hosting + caching layer.

Supported

Headless / Custom

Next.js, Remix, or custom storefronts with Shopify or Contentful backends. Server-side rendering SEO, metadata management, dynamic sitemap generation.

The Process

Four Phases to Organic Revenue.

Phase 01

Ecommerce Technical Audit

A full diagnostic of your store's crawl architecture, indexation status, duplicate content exposure, Core Web Vitals, schema coverage, and internal link flow. I quantify every leak — what it's costing you in missed rankings and what fixing it is worth in additional organic revenue. You get a prioritised action plan, not a long list of generic recommendations.

Phase 02

Architecture & Structure

We rebuild the foundation: canonical structure, sitemap architecture, internal linking from homepage to collection to product, breadcrumb schema, and Core Web Vitals fixes across your product and collection templates. This is the layer that determines whether every piece of content you add in phase 3 actually ranks.

Phase 03

Collection & Product Authority

We build topical depth into your highest-value collections and products. Buying guides and comparison content that captures pre-purchase queries. Product page depth that answers every question a buyer has before they need to contact support. A content hub that compounds — articles that rank, acquire links, and flow authority back down to your product pages.

Phase 04

Revenue Attribution & Compounding

Every organic visitor is tracked from landing page through checkout — not just sessions, but revenue per page, assisted conversions, and organic vs paid revenue split. Monthly reporting gives you the exact number: what SEO earned this month versus last month, and where the next highest-leverage opportunity sits.

Verified Results

Four Ecommerce Stores. Measured in Revenue, Not Rankings.

Rose Style Studio · Luxury Hair · Shopify

+420%

Organic revenue growth over 8 months. $1,200/month to $6,240/month. Paid-ad dependency cut from 94% to 52%.

3 Kings Grooming · Men's Grooming · Ecommerce

+310%

Organic revenue growth. $890/month to $3,650/month. #1 Google ranking for 3 flagship product terms.

mcgrocer · Online Grocery · Ecommerce

+390%

Local search traffic growth. 640 to 3,136 visits/month. 12 featured snippets earned for grocery queries.

BEZ Pharmacy · Online Pharmacy · Ecommerce

+89%

Prescription orders per month. 87 to 164 orders. 34 page-1 keywords. +38% average order value from product depth.

See All 12 Case Studies →

Who This Is For

This Works For You If…

  • You're running a Shopify, Shopify Plus, or WooCommerce store generating $300K–$10M annually
  • You're spending 60%+ of your marketing budget on paid ads because organic isn't working
  • Your product pages rank for almost nothing — or only for your own brand name
  • You've had SEO done before and it didn't move revenue, only vanity metrics
  • Your collection pages are thin grids with no content depth
  • You want to scale without proportionally scaling ad spend
  • You're preparing for a fundraise or acquisition and need demonstrable organic revenue growth
This is not for dropshipping stores, stores under $300K, or businesses looking for a quick-fix ranking boost. Ecommerce SEO is a 6–18 month infrastructure investment. The compounding is real — but it requires patience and a proper foundation first.

What's Included

Everything Built. Nothing Handed Off.

I don't hand you a strategy document and disappear. Every deliverable is built, implemented, and tracked against revenue impact.

Technical Layer

The foundation that makes everything else work.

  • Full ecommerce technical audit (crawl, index, Core Web Vitals)
  • Variant URL canonical implementation
  • Faceted navigation and filter URL strategy
  • Sitemap architecture and crawl budget prioritisation
  • Product, Offer, Review, and BreadcrumbList schema
  • Shopify Plus Markets hreflang (if applicable)
  • Page speed optimisation across product/collection templates

Content & Authority

Topical depth that ranks and converts.

  • Collection page content architecture and copywriting
  • Product page depth templates (specs, FAQs, ingredient/material breakdowns)
  • Buying guide and comparison content for commercial intent keywords
  • Internal linking map from content hub to product pages
  • Keyword architecture across all product categories
  • Competitor gap analysis — what's ranking that you're not

Tracking & Reporting

Revenue-connected visibility, not vanity dashboards.

  • GA4 ecommerce tracking audit and configuration
  • Organic revenue attribution by landing page
  • Keyword rank tracking for all target terms
  • Monthly reporting: organic revenue vs paid revenue split
  • Assisted conversion tracking for content to product journeys
  • Crawl monitoring (Google Search Console + Screaming Frog)

Proven Ecommerce Results

See This Service In Action.

E-Commerce · Luxury Hair · Shopify

Rose Style Studio

A beautifully designed Shopify store generating almost zero organic revenue — 94% paid-ad dependent. Shopify SEO architecture, luxury keyword targeting, and a content hub grew organic revenue from $1,200 to $6,240/month in 8 months.

Read Case Study →

E-Commerce · Men's Grooming

3 Kings Grooming

Product pages with no organic footprint and a single keyword ranking. SEO architecture rebuild and product authority strategy took them from $890 to $3,650/month in organic revenue with #1 rankings for 3 core product terms.

Read Case Study →

Online Grocery · E-Commerce

mcgrocer

+390% local search traffic growth. 12 featured snippets for grocery queries. Collection and product architecture that turned a paid-traffic store into an organic lead machine generating 3,136 visits/month.

Read Case Study →

Ecommerce SEO Questions, Answered Honestly.

Ecommerce SEO is about architecture at scale. A service business has 10–30 pages to optimise. A store has hundreds or thousands — product pages, collection pages, variant URLs, faceted filter pages — each capable of cannibalising the others or wasting crawl budget. The job is structuring that complexity so Google consistently surfaces your highest-converting pages.
Shopify Plus gives you more control — more flexibility over theme code, checkout customisation, and multi-market international SEO via Markets. But more control doesn't automatically mean better SEO. Out of the box, both tiers share the same structural problems: variant URL duplication, shallow collection pages, faceted navigation chaos, and app-driven Core Web Vitals bloat. Plus gives you the surface area to fix these properly.
Usually one of four reasons: (1) The page has no internal link authority flowing to it — Google treats it as an orphan. (2) The collection page above it is thin, so the entire category has weak topical authority. (3) You have variant URL duplication — Google is splitting its attention across 12 URLs for the same product. (4) Your Core Web Vitals are poor enough that Google is deprioritising the page for mobile search.
Technical fixes often show organic traffic movement within 30–60 days. Meaningful revenue impact typically follows at the 90–180 day mark, as collection pages build authority and product pages consolidate. Rose Style Studio saw the first measurable organic revenue increase within 6 weeks of the technical rebuild — the full +420% came over 8 months.
Most stores I work with are spending 60–95% of their marketing budget on paid ads because organic isn't pulling its weight. That's not a strategy — it's a dependency. Ads stop the moment your budget runs out. SEO compounds. The goal isn't to kill paid media; it's to make organic carry its share so ads become acceleration, not life support.
Collection pages are the mid-level pages between your homepage and individual products — and the most commercially valuable pages on most ecommerce sites. Someone searching 'men's grooming subscription box' or 'natural hair care kits' lands on a collection page, not a product page. Default Shopify collections are thin: no unique content, no topical authority, just a product grid. Rebuilding them is often the single highest-leverage fix on any ecommerce site.
No one who understands how search works guarantees specific rankings — Google's algorithm is not a contract. What I guarantee: a transparent process, clear deliverables at every phase, honest projections based on your actual starting point and competition, and monthly reporting tied to organic revenue — not just keyword positions.

Ready to Make Organic Pull Its Weight?

Start with a free ecommerce SEO audit. You'll get a clear picture of your biggest technical issues, your highest-value keyword opportunities, and a realistic projection of what organic revenue could look like for your store in 6–12 months.

Serving California

Ecommerce SEO Across California.

Shopify and WooCommerce SEO for California-based ecommerce stores — from Los Angeles to the Bay Area.

California HubEcommerce SEO Los AngelesEcommerce SEO San DiegoEcommerce SEO San FranciscoEcommerce SEO San JoseEcommerce SEO Sacramento
Book a Strategy Call