Business Launch Kit

From Idea to Live Business.

A 90-day program that sets up everything a new service business needs to win customers online: the website, the brand, the CRM and follow-up, and the SEO foundation. You launch with all of it in place, so leads have somewhere to land from day one.

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John Akande — Los Angeles SEO consultant for service businesses, ecommerce, SaaS and B2B

Who This Is For

For founders launching a service or B2B business.

You have the offer, and you know who buys it. What you don't have yet is the setup: a site, a CRM, follow-up and search visibility that work together.

Plenty of founders spend six months stitching together a website theme, a mailing tool, a booking link and a pile of documents that never connect. The Launch Kit builds all of it in 90 days. You own every piece.

What's Included

Everything you need to start winning customers.

01 · WEBSITE BUILD

A WordPress site built to rank and convert

A custom WordPress site with clear page structure, messaging, calls to action and fast load times, set up properly the first time.

02 · BRAND FOUNDATION

Positioning, messaging and identity

Positioning buyers understand in seconds, a voice and messaging guide, and a visual identity (logo, colour and type) you can grow into a full brand.

03 · CRM + AUTOMATION

Lead capture, follow-up and pipeline

CRM setup, forms connected to your pipeline, email follow-up for every new enquiry, and a clear view of each lead at each stage.

04 · 90-DAY SEO FOUNDATION

Technical SEO and your first content

Technical SEO from day one, keyword research, a first group of pages live by month two, and GA4 and Search Console connected.

The 90-Day Build

How the 90 days run.

Days 1–14

Strategy and brand

A positioning workshop, the brand foundation, messaging, a content plan and keyword research.

Days 15–45

Website build

Site structure, design, build, conversion paths, copy, and the technical SEO foundation.

Days 46–75

Systems and automation

CRM, lead capture, follow-up automation, pipeline tracking, analytics and testing.

Days 76–90

Launch and first content

A soft launch, the first content live, Search Console alerts, and a hand-off playbook.

What You Walk Away With

What you have on day 90.

A site that can rank, a CRM that catches every lead, follow-up that runs without you, your first content working for you in search, and positioning your buyers understand.

From there, the usual next step is the Local Growth Booster to win your area. Once you are scaling across channels, it's the Enterprise Growth Engine.

Before You Engage

Questions founders ask first.

$15,000 to $30,000 in total, depending on scope, brand depth and CRM complexity. You pay in milestones rather than upfront, and you get the written scope and price after the free strategy call, before you commit.

It helps, but it isn't required. If you don't have a name or a domain yet, the strategy phase (days 1 to 14) covers positioning, naming guidance and choosing a domain. The brand gets built as part of the program.

Then the Website Optimizer Pack is a better fit. It applies the same work to the site you already have, without a rebuild.

Done-For-You is the default here, because most founders don't have time to build alongside us. Done-With-You is available if you have an in-house team. See the comparison.

That depends on your team size, budget and how much automation you need. For most early-stage service businesses, GoHighLevel or HubSpot Starter works well. If your industry has specific CRM needs, we settle that in the strategy phase.

You own all of it: the site, the CRM, the automations and the content. You also get a playbook for running each piece. Ongoing help with content, your Google Business Profile and CRM upkeep is available, with a discount for returning clients, but none of it is required.

In Done-For-You, about 2 to 3 hours a week, mostly decisions and feedback: reviewing brand concepts, approving messaging and testing the site before launch. In Done-With-You, your team does more of the hands-on work. I'll tell you exactly what's needed during the strategy phase.

Start with a strategy call.

I'll spend 45 minutes with you on the offer, the market and the plan. By the end we'll both know whether the Launch Kit fits, and what to do if it doesn't.

Book a Strategy Call