Content MarketingGoogle Updated Its AI Content Guidance: What Changed in October 2026
Google's October 1, 2026 update calls manual fact-checking of AI content critical, and the review covers titles, meta descriptions, schema and alt text.
How to Write a B2B Case Study When Your Client Won't Get on a Call
Write a B2B case study without an interview: pull the story from kickoff notes, project updates and final reports, then send the client a draft to confirm.
Testimonial vs Case Study: Which One Moves Your Buying Committee?
A testimonial and a case study answer different doubts for different people on a buying committee. Here's which format to use, for whom and where.
The Anatomy of a Case Study That Generates Leads
A case study that generates leads names a specific problem, shows the process, admits the friction and gives a result with context. Here's how to build one.
Publishing Isn't a Content Distribution Strategy
A content distribution strategy decides who gets each post before it goes live: sales, email, internal links and native social posts. Here's how to run one.
B2B Content Strategy for a Buying Committee, Not a Single Buyer
Gartner puts complex B2B buying groups at six to ten people. How to write content for the evaluator, the budget holder and the risk owner in every deal.