Content MarketingGoogle updated its AI content guidance. Here's what actually changed.
Google's October 2026 update makes manual fact-checking of AI content explicit, and extends it to your metadata. Here's what changed and what to do about it.
How to write a b2b case study when your client won't get on a call
How to write a b2b case study when your client will not get on a call: pull the story from project notes you already have instead of chasing an interview.
Testimonial vs case study: which one moves your buying committee
Testimonial vs case study is not a style choice. Each format answers a different committee member at a different stage, and using the wrong one wastes both.
The anatomy of a case study that actually generates leads
Case study content that generates leads needs a specific structure: a named problem, real process, honest friction, and a result that actually means something.
Publishing is not a content distribution strategy
Publishing alone is not a real content distribution strategy. Here is what actually gets a new blog post in front of real buyers, not just search engines.
B2B content strategy for a buying committee, not a buyer
Most b2b content strategy plans are written for one buyer persona, but real b2b deals run through a buying committee of four or more people deciding together.