LocalBusiness Schema vs Service Schema: Which Does Your Site Need?
LocalBusiness schema describes the business, and Service schema describes what it offers. Here is when to use each, how to connect them and what Google says.
Schema Markup Mistakes That Quietly Break Rich Results for Service Businesses
Markup that doesn't match the page, self-serving review stars, retired FAQ markup and plugin conflicts. The schema mistakes service businesses make, and the fixes.
Does Schema Markup Help SEO? What Structured Data Does and Doesn't Do
Schema markup doesn't lift rankings by itself. It helps Google understand a page and can make it eligible for rich results. Here's what that's worth.
Crawled but Not Indexed: What It Means and How to Fix It
Crawled but not indexed means Google read the page and chose not to index it for now. Here's what Google says it means, why it happens and how to fix it.
What Is Crawl Budget, and Should Your Business Website Worry About It?
Crawl budget is how many of your URLs Google can and wants to crawl. Google's guide targets sites with a million-plus pages. Here's when it matters for you.
Core Web Vitals Explained: What LCP, INP and CLS Measure
Core Web Vitals in plain terms: what LCP, INP and CLS measure, why Google uses real-user data, and how to find and fix the cause of each.